(saving the best for last…)
The best tip I can give you is to hire ME to take care of all the following for you. But shameless self-promotion aside, what follows is my own expert summary of the strategies you need to be using to get your website top of Google.
- Keyword Research – know what people are searching for in Google so you can target the right search terms
- Domain Name – Short names are easier to remember, avoid hyphens and include short primary keywords
- Domain TLD Extension – .com or .co for global businesses, .co.uk for UK businesses, .org or .org.uk for charities
- Web Host’s Location – If you are attracting UK business, then be sure to host in the UK
- Build a Great Website – kind of obvious, but if people like your site, Google will like your site!
- SEO-friendly URL’s – include relevant keywords in your URLs and file names, if possible, such as yourdomain.com/my-keywords
- Press Releases – if you have something newsworthy, distribute it to journalists via a PR distribution site like PR Web
- 8. Link Building – build links intelligently
- Link Partnerships – find relevant websites within the same market sector or niche and swap links, using relevant keywords as anchor text.
- Don’t Use Flash – yes, flash is pretty, but it cannot be read by the search engines
- Content is King – create great, unique content, writing for users first. Page content should be high quality, natural and relevant, with your keywords prominent, but not spammy, or stuffed with keywords. Use your most important keywords about 3-8 times per 100 words.
- Navigational Structure – keep it simple and intuitive as possible, but keep your keywords at the fore
- Meta Tags – Title and Description. Make it unique to each page and related to page content
- H1, H2 and H3 Tags – use for headings, sub-headings and sub categories within the content
- Internal Keyword Linking Strategy – use targeted keywords to link between pages and make sure your most important pages are linked to from all your other pages
- Image Alt Tags – keywords prominent, but not spammy
- W3C Standards – the site should conform
- Robots.txt and “NO FOLLOW” links – files and code which permits or denies access to robots or crawlers to areas of your site.
- XML Sitemap – create according to Google’s guidelines and submit to Google
- Write Unique Articles – submit them to article directories and PR sites
- Directory Submissions – submit your site to local, relevant and industry related directories
- Maximise Traffic Sources – get visitors from as many different places as you can, both online and offline.
- Social Networking – get on facebook and twitter
- Blog – keep your own blog and write posts on other blogging sites relevant to your industry
- Site Stats and Web Analytics – track everything!
- RSS feeds – create and submit to relevant feed directories
- Use SEO Tools and Software – sign up with Google’s AdWords and if you can, with Yahoo’s Search Marketing and Bing. They have loads of useful tools such as Google’s Webmaster Tools and Yahoo Site Explorer. You can also choose from a wide range of other online tools and software to help you conduct SEO as efficiently and effectively as possible.
- Stay SEO Savvy – keep informed, via the leading SEO related news and tips websites, like Search Engine Watch, SEO Book and SEO Moz. Also follow what Matt Cutts has to say on his blog – he is head of Google Search, so about as “in the know” as it gets!
And most importantly of all…
30. Hire me to do all this for you!